Online shopping has grown rapidly over the past few years in Africa. With the help of your smartphone or laptop, you can now buy electronic products, clothes, art, ebooks, phones, household appliances, furniture, etc. on these largest E-commerce websites (online shopping sites) in Africa.
Jumia is one of the largest e-commerce platforms with the vision to revolutionize the shopping experience in Africa. Founded in 2012 in Nigeria and now in 16 African countries.
On Jumia, you’ll find various categories of products such as electronics, beauty products, men and women fashion, health and fitness, baby or kids’ products and much more.
In 2017, Jumia Kenya announced that their platform will soon start selling maize flour at Sh45 according to The Standard. This means Jumia will soon sell anything you can imagine.
Jumia also offer other services such as;
- Jumia Travel: a hotel booking website.
- Jumia Food: an online food ordering site.
- Jumia House: a real estate platform.
- Jumia Cars: an online car dealer marketplace.
Jumia has grown very fast to over 10M mobile app installs on Google Play and it is the most visited online shopping website in Ghana, Nigeria, and Kenya as well according to Alexa ranking…making Jumia the #1 eCommerce website in Ghana, Nigeria, and Kenya. You can read this complete guide on how to shop on jumia.
OLX, an online classified ads company founded in 2006, is an Argentinian global online marketplace, operating in 45 countries worldwide including 6 countries in Africa including Angola, Egypt, Ghana, Nigeria, Kenya, and Uganda.
Unlike Jumia and Konga, payments between buyer and seller are made offline, so OLX does not have to deal with varying payment infrastructure availability in each of its markets. Users of the popular online platform shops products ranging from electronics to men and women fashion.
In Kenya, OLX offered more than 10,000 farmers to use the OLX platform to sell their produce and livestock in 2016, especially chicken and cattle, and fresh produce.
OLX is doing well in Africa and it’s the 64th most visited website in Nigeria.
Cheki.com is the biggest online marketplace for cars in Africa. They are located in 8 African countries including Ghana, Nigeria, Kenya, Tanzania, Mauritius, Uganda, Zambia, and Zimbabwe.
Cheki.com also offer a one-stop destination for all buyers of Japanese import cars to Ghana and other locations in Africa, by centrally hosting all the cars of many leading Japanese car dealers and importers to Ghana.
The auto website is a division of One Africa Media which operates and invests in leading marketplace websites in several East and West African countries.
Cheki.com deals in car brands such as Subaru, Toyota, Nissan, Mitsubishi, Mazda, Audi, Honda, Isuzu, Volkswagen, Mercedes Benz, Land Rover and BMW for car body types.
Konga is an e-commerce company founded in July 2012 by Sim Shagaya, with 20 staff (now has over 700 employees) headquartered in Ikeja, Lagos State.
Konga has made online payment easy with its delivery payment option embraced by its numerous users.
The KongaPay is a payment option similar to that of Amazon which makes it easy and safe for buyers to purchase products easily, which is then safely delivered within 1 to 3 days via Konga Express.
Konga offers products that span various categories including Phones, Computers, Clothing, Shoes, Home Appliances, Books, healthcare, Baby Products, personal care and much more.
Konga has over 500,000 mobile app downloads on Google Play. Even though Konga has been overtaken by Jiji.ng, in terms of traffic, they are still a strong brand.
Takealot.com is South Africa’s largest, most innovative ecommerce website, with over 800 employees. It was officially launched in June 2011 post the successful acquisition of an existing ecommerce business called Take2 by Kim Reid and the US-based Hedge Fund, Tiger Global.
The ebusiness was initiated with a simple vision in mind: To be the largest, simplest, most customer-centric online shopping destination in Africa.
The business has evolved rapidly since inception, opening and expanding warehouses in Cape Town and Johannesburg, while expanding department selection to over 19 departments across Electronics, Lifestyle, Media & Gaming and Fashion.
On 1 May 2015, kalahari.com was merged with takealot.com transferring all kalahari customer accounts to takealot ecommerce website. Today the two largest investors in Takealot are Tiger Global and Naspers.
Takealot.com is 11th most visited website in South Africa. Takealot android app has over 1M downloads on Google Play Store.
Established in 1999, bidorbuy has grown to become one of South Africa’s foremost online shopping destinations. bidorby was officially launched with a massive marketing campaign in January 2000, led by Nitzan Tal as the managing director, and within months made bidorbuy one of the leading e-businesses and one of the strongest internet brands in South Africa.
bidorbuy follows the eBay business model. It is an online auction site and marketplace where users, buyers, and sellers, transact with each other. Just like Konga and Jumia, bidorbuy also offer an affiliate program.
bidorbuy is one of the online marketplaces that accepts bitcoin as payment. They have over 100,000 android app installs and are the 38th most visited website in South Africa.
The online marketplace has won several accolades including Best eCommerce Services Platform in the 2014 South African E-Commerce Awards.
Kilimall.com was launched in July 2014 with the mission to become the best ecommerce platform in Africa. They serve a retail customer base that continues to grow exponentially, offering products that span various categories including Phones, Computers, Clothing, Shoes, Home Appliances, books, healthcare, Baby Products, personal care and much more.
Their range of services are designed to ensure optimum levels of convenience and customer satisfaction with the retail process; these services include our 7-day free return policy, order delivery-tracking, dedicated customer service support and many other premium services.
Kilimall is one the biggest online marketplace in Kenya. They are also available in Nigeria and Uganda. Kilimall Kenya is the 61 most visited website in the country and its Android app has over 100,000 downloads.
Established in 2008, Wakanow was founded as Nigeria’s first OTA (Online Travel Agent) to bridge the gap and eliminate the barriers and inefficiencies facing the travel industry.
In the eight years of its existence, Wakanow has grown to become one of Africa’s leading travel booking portals, with a physical presence in Nigeria, UAE, Ghana, Kenya, US and aggressive plans to open new offices across Africa.
Wakanow is Africa’s leading full-service online travel company. Wakanow provides travelers with a one-stop portal for Flights, Accommodation, Visa assistance, holiday packages, and Airport transportation that bring convenience to your travel needs.
They also provide travelers with the ability to research, plan, and book all domestic and international travel needs wherever they are. They have a broad selection of partners, whose discounts they pass on to their loyal customers.
Wakanow Nigeria is the 177th ranked website and has over 5000 mobile app installs.
Tonaton.com, Ghana’s largest marketplace, is a classifieds and e-commerce website designed to facilitate buying and selling new and used items and searching for jobs online, since its inception in 2013.
Tonaton which means “Buy and Sell” in the Akan language has become the leading online choice for the great blue collar and entry-level jobs and deals on electronics, cars, property and general items such as clothing, pets, and furniture.
Tonaton.com which claims to be the largest marketplace in Ghana has over 500,000 app installs on Google Play and ranked the 21 most visited website in Ghana according to Alexa rank in June 2017.
The ebusiness company has been recognized for:
- Excellence in E-commerce; Ghana Auto Awards, Edition.
- Best Online Oil And Gas Jobs platform; Oil and Gas Awards.
- Best Organizational Blog; Blogging Ghana and Social Media Awards.
- Excellence in Product Innovation – Commerce; Technology Impact Awards.
DealDey, the online deals ecommerce platform, was launched in 2011 in Nigeria by serial entrepreneur Simdul Shagaya together with Investment AB Kinnevik. With over 1 million users, 15,000 active merchants and 20,000 verified listed businesses, DealDey is one of the largest online deals ebusiness in the region.
On 23 March 2016, Ringier Africa Deals Group, a newlyfounded joint venture between Swiss Ringier Africa AG and South African Silvertree Internet Holdings (Pty) Ltd. acquired the online shopping platform.
As the name goes, you can find unique and great deals on food, travels, hotels, spas, professional courses, restaurants, fashion items for men and women, gadgets, mobile phones, electronics and much more at deal prices.
As at June 2017, DealDey is the 271 ranked website in Nigeria and has over 50,000 android app installs.
These are the top largest ecommerce websites in Africa in 2017. Note that, these are not arranged in any order.